Cakes, cupcakes, and many other treats have become a real trend, further strengthened by the pandemic. The significant increases in inflation have also contributed to more people opting to bake cakes for their loved ones (often children) themselves, instead of ordering them from a pastry shop. To do this, the right materials and creativity are needed. Everything related to baking can be found in our online store.
A family-run online store with approximately 1,500 products in its range, which has grown rapidly over the past few years, is now for sale. From fondant to marzipan and food coloring, to baking pans and sprinkles, we have it all. We have run this online shop with great passion, continuously developed it, and turned it into what it is today.
Started small in 2017 and strategically invested in development year after year. The shop is SEO-optimized and ranks on the first page of Google for several hundred keywords. The SEO value is approximately €50,000. In addition, we generated over €100,000 in sales last year, and the 2024 forecast looks even better.
A loyal customer base is already in place and will be transferred with the business.
Due to the extraordinary growth, we can no longer continue running our beloved online shop without hiring additional staff, which we do not want to do. As both of us still have full-time jobs, it is not possible for us to continue this venture long-term.
We are currently based in Cologne, and thus, the location is included in the URL. However, it is not necessary for the new buyer to have any connection to Cologne. A new or custom URL can easily be installed, and the existing one can be redirected to the new site.
Tech Stack:
WordPress
Key Competitors:
www.pativersand.com
Marketing Channels:
Google Ads, Facebook, SEO, Instagram, Amazon
Markets:
Germany, Europe
Target Group:
Hobby bakers, mothers, end consumers
Monetization:
Sale of products
Monthly Costs:
Hosting €10, Marketing €500
Weekly Workload:
5-8 hours
Reasons for Selling:
Private change, planned emigration
Category
E-Commerce
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