Stable and Profitable Business Structure
- Total Revenue: €728,401
- Annual Profit: €83,808
- High Margin: 96.67% Gross Profit Margin
- High Conversion Rate: 5.33% (significantly above the industry average)
- Strong Repurchase Rate: 13.91% of customers order regularly afterwards
- Low Return Rate: Below 1%
These figures demonstrate that the business model is not only profitable but also sustainable. The high percentage of repeat customers provides consistent revenue and makes the business less dependent on acquiring new clients.
Scalability & Growth Potential
The store operates stably and profitably, yet there are numerous levers to scale it further:
- International Expansion → Currently only active in the DACH region. New markets like France, Spain, or Scandinavia offer significant growth opportunities.
- Product Range Expansion → For instance, by introducing new sleep products such as lavender sprays or dietary supplements for better sleep.
- Optimize Subscription Model → Currently, most customers reorder manually. Stronger promotion of a subscription model could further stabilize recurring income.
- Email Marketing Potential → 30,768 email contacts, but currently, only one email per month is sent. An optimized strategy could generate more revenue through upselling and repeat purchases.
- Influencer & Content Marketing → So far, no influencer campaigns have been utilized. Collaborations with suitable influencers could significantly boost the brand.
The infrastructure for scaling is already in place – a new buyer can dive in immediately and drive growth forward.
Brand Value & Trustworthiness
- Well-known brand with strong recognition value → Customers trust Sleep Patches as a natural sleep aid.
- High Customer Loyalty → Many regular customers reorder monthly.
- Established Brand → No need to build a new brand or prove the concept – the shop is already running successfully.
- Positive Customer Reviews → High satisfaction and barely any returns.
Valuable Assets Included in the Sale Price
Upon purchase, the buyer receives:
✔ The complete Shopify store & all systems (Shopify, Klaviyo, Meta Ads, Google Ads, etc.)
✔ All marketing and advertising materials (including videos, UGC, product images, graphics, print files)
✔ Access to suppliers & existing purchasing conditions
✔ Over 30,768 highly qualified email contacts
✔ Ongoing ads & pixel data
✔ Existing stock (approx. 5,800 products)
✔ Free training & handover support for 1-2 months
All critical processes are already optimized & structured, allowing the new buyer to start immediately without needing to navigate complex systems.
Tech Stack:
Shopify" is an online platform or service used by businesses to create their own online stores and handle various aspects of e-commerce, from sales tracking to inventory management. The name remains the same in English.
Key Competitors:
KindPatches (US Customers).
Hardly any competition in the German market.
Marketing Channels:
Meta Ads
Google Ads
(TikTok Ads)
Markets:
DACH (Germany; Austria; Switzerland)
Target Group:
The main product (sleep patches) primarily targets the age group of 40-70 years old.
To expand the target audience, additional products are offered, such as Sleep Patches Kids for parents whose children have sleep problems.
Monetization:
Product Sales.
New customer acquisition + Existing customers.
Monthly Costs:
Shopify approximately €100
Apps approximately €150
Klaviyo €200
Weekly Workload:
Fully automated processes & low workload
Time commitment: Only 5-10 hours per week
Almost everything outsourced → Video and photo creation is managed by a Filipino assistant ($120/month).
Support can be easily outsourced → Can be seamlessly replaced by a freelancer.
For Fulfillment → 3PL Fulfillment is available as an option.
A buyer can fully focus on the business's growth as most of the operational tasks are already automated or delegated.
Reasons for Selling:
I run several shops and have already made some exits.
Category
E-Commerce
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